WE MAKE BRAND THINGS HAPPEN
We are branding and marketing specialists.
We’re here to help you find your voice and your place in your market or category.
Because if you don’t stand out, you fall down.
We‘re brand development and marketing consultants with extensive experience in developing, launching, managing and growing companies, services and products in industries as varied as food and beverage, hospitality, technology, fashion and retail.
We’ve learned our craft and built our expertise from long careers in advertising, technology, media, and management consulting in both global and boutique cultures. When it comes to branding, we’ve been there, done it, and designed the T-shirt.
We can meet your brand development needs whether you are a startup seeking to launch a product and disrupt a market on limited resources, or a larger organisation needing to redefine and refresh your corporate identity, you will be in safe hands with nerv.
Our specialist services include branding, naming, marketing, strategy, business planning and mentoring, but as you would expect in the digital age, we also have deep pockets of expertise in customer experience, digital platforms, ecommerce and website development.
OUR SERVICES
BRANDING
Your brand platform is vital for building a successful business. It involves several stages, and begins with in-depth market research to gather data and insights about your target audience, competitors, category and any relevant trends. We’ll consider these insights alongside your unique brand values and use them to build a distinctive positioning that will resonate with your target customers. Based on this, we’ll craft your brand’s visual identity ensuring it is supported consistently by the language and tone of voice you use in any brand messaging. This serves as the foundation for all future communication and design decisions.
NAMING
The name you choose for your service, product or company should align with your brand's value proposition and be informed by the insights you surface about your target audience through market research. To ensure your brand name is effective, legally viable, and doesn’t inadvertently cause offence to anyone, it's important to conduct linguistic checking, language screening, and trademark screening. In a perfect world, your chosen name should be easy to remember, easy to pronounce, easy to spell and it should be available in domain name format.
MARKETING
Marketing begins with strategy - defining who your target customers are, building understanding about where and when you can reach them, and what messaging will help you connect with them on their terms. We use customer insights to segment your market and prioritise which target customers to go after, often developing buyer personas to help focus our efforts on their mindset, pains, needs, and desires. The activation of the marketing strategy is the execution of tactics including advertising, public relations, content marketing, and events all of which combine to build brand awareness, generate leads, and drive conversions.
TESTIMONIALS
RECENT WORK
ANY QUESTIONS?
LET’S START A CONVERSATION
Our core consulting services include brand strategy and brand platform development, brand and product naming, and marketing strategy and campaigns.
But if you want to discuss something else, we’d be more than happy to see how we can help.
Just use the form opposite to connect.