MARKETING IS NEVER DONE
We are marketing specialists.
We’ll help you understand what your customer thinks, does and feels.
So that you know where, when and how you can win in the market.
Defining your target customer is the most important part of marketing.
We use research to understand the pains, needs and desires of the market you have chosen to enter, and then we prioritise the segments of target customers you should go after.
And by building an understanding of what your different target customers think, do and feel we’re able to identify the triggers that will objectively affect their response to your approach.
These triggers are the insights which we use to build your marketing strategy and any subsequent marketing campaigns, using things like language, imagery and tone of voice to engage your audiences in ways that not only feel familiar, but also feel distinctive to your brand.
That’s known as positioning and it enables us to stake out your territory in the market and lay claim to the things that your customers want, that you can deliver immediately, and that you do differently and better than your competition.
When we’ve done this we can articulate a strategy around the objectives for each target segment, specify the goals we want to achieve, and move to tactical phases of activation and campaign work.
MARKETING SERVICES
MARKET & CATEGORY RESEARCH
Market and category research is a critical aspect of any brand strategy. It involves building a deep understanding of your market, your competitors, and your customers to develop a compelling value proposition and provide the foundation for informed decision making. This research can be conducted through various methods such as competitor analysis, customer surveys, focus groups, and ethnography and the purpose is to identify and prioritise customer pains, needs, and desires. The insights gathered from this research help to shape the brand's messaging, positioning, and overall strategy. By understanding your market and and your category, your brand can better meet your customers’ needs and stand out in a crowded market.
MARKETING STRATEGY
Your marketing strategy outlines how your brand will reach and connect with its target audience. It involves audience targeting and segmentation based on customer insights, prioritisation of marketing efforts, and development of customer personas to understand their mindset at each stage of the marketing funnel as well as their overall pains, needs, and desires. The tone of voice and key messages should align with the brand's overall personality and value proposition. The goal of a marketing strategy is to create a unified and consistent approach to reaching and engaging with the target audience that is aligned with the brand's goals and objectives. A well-executed marketing strategy helps to build brand awareness, generate leads, and drive conversions and should include elements like advertising, public relations, content marketing, and events.
MARKETING TACTICS
Marketing tactics are the specific actions and activities that a brand takes to implement its marketing strategy. They involve using tools such as customer experience design, interaction design, content strategy, and social media to reach and engage with target personas. The classic marketing mix of product, price, place, and promotion must be taken into consideration to move customers through the stages of awareness, consideration, purchase, retention, and advocacy. Marketing tactics should align with the brand's overall marketing strategy and positioning, and should be designed to deliver an exceptional customer experience by bringing your marketing strategy to life, reaching and resonating with target audiences, and driving business results.
MARKETING CAMPAIGNS
ENGAGING YOUR TARGET AUDIENCES IN 8-12 WEEKS.
WEEK 1-2
DISCOVERY
Undertaking detailed research to identify the needs and preferences of your target audience and benchmarking your competitor set and the broader market landscape to gain insights into industry trends and best practices.
WEEK 2-3
STRATEGY & OBJECTIVES
Developing a clear marketing strategy based on the insights gathered during the Discovery Phase. This includes defining target segments, setting marketing objectives, and determining the key messages, channels and tactics that will be used to reach and engage the target audience.
WEEK 4-8
EXECUTION
Implementing the marketing tactics outlined in the strategy, such as advertising, content marketing, social media campaigns, and other promotional activities. It also involves creating any necessary marketing assets, such as ads, videos, or website content.
WEEK 8-10
EVALUATION & REPORTING
Tracking and measuring the effectiveness of the marketing campaign, using metrics such as website traffic, leads generated, sales, and customer feedback.
WEEK 10-12
OPTIMISATION
Making adjustments and refinements to the campaign based on the results of the evaluation stage. This could include changes to messaging, tactics, or targeting to improve the campaign's effectiveness and better meet the needs of the target audience.
ANY QUESTIONS?
Our marketing services include all the usual tactical campaign outputs as well as Audience Research, Competitor Benchmarking, Content Marketing, Content Strategy, Email Marketing, Animation and Video.
But if you want to discuss something else, we’d be more than happy to see how we can help.
Just use the form to connect.