BRANDING
MEANS BUSINESS

We are brand development specialists.

We’re here to remind you that brand strategy isn’t about logo design.

Brand strategy is business strategy..

Your brand strategy is the alignment of your business objectives, your culture, your value proposition, your positioning - and your target audience’s requirements.

It’s the first impression you seek to create and the lasting feeling you look to leave behind. It’s the colours, typefaces and imagery in your visual identity. It’s the language and tone of voice in your messaging. It’s every single interaction your customer has with you, wherever they have it.

It’s the promise you make to your customers about what you can do for them and the actions you take to keep that promise. And it’s the opinions your customers then go on to form about you and share with others.

What makes your brand distinctive and successful is the expectation you set and how well you deliver on it.

Whatever you need, we’re experienced and ready to help.

BRANDING SERVICES

BRAND STRATEGY

Brand strategy is the foundation of a successful brand. It involves analysing market research, competitor analysis, and customer insights to develop a clear and distinct value proposition that stands out and offers unique value. Your value proposition should clearly communicate the benefits of your brand and what sets it apart from others. Your brand proposition should define your brand's essence and purpose. In short, a strong brand strategy helps you make a lasting impression and build a loyal customer base.

VISUAL IDENTITY

A visual identity is the visual aspect of a brand that encompasses all the visual elements used to represent it. The key components of visual identity include logotype (brand name design), typography (font style), iconography (symbols), colour palette, imagery, and distinctiveness. These elements work together to create a cohesive and consistent look and feel that helps to communicate the brand's personality, values, and message. A strong visual identity is crucial in establishing brand recognition and differentiation in a crowded market.

VERBAL IDENTITY

Verbal identity is the linguistic aspect of a brand that defines how the brand speaks and communicates. Key components of verbal identity include tone of voice, tagline, messaging, brand language, and personality. The tone of voice should reflect the brand's personality and values and be consistent across all communication channels. The tagline and messaging should concisely convey the brand's core value proposition. The brand language should be unique and recognizable, with a consistent vocabulary and phrasing. A strong verbal identity helps to establish a brand's voice and personality, making it more memorable and distinctive in the minds of its audience.

DIGITAL IDENTITY

A digital identity is the representation of a brand in the digital world and encompasses all the touchpoints where a brand interacts with its customers online. Key components of digital identity include a well-designed website, social media presence, content strategy, and an overall focus on enhancing the customer experience. Interaction design plays a crucial role in shaping the customer's experience, from the way they navigate the website to the way they engage with the brand on social media. All these elements should work together to create a consistent and compelling digital identity that reflects the brand's personality and values. A strong digital identity helps a brand build trust and loyalty with its audience, as well as establish a lasting impression in the fast-paced digital world.

BRAND ASSETS

Brand assets are the tangible and intangible elements that make up a brand. They include physical items such as stationery, signage, and packaging design, as well as digital components like social media profiles, digital communications, and brand guidelines. These assets should be consistent in their design and messaging, and align with the overall brand strategy. They play a crucial role in establishing brand recognition, differentiation, and credibility in the minds of the target audience. The goal of brand assets is to create a consistent and cohesive brand experience that reinforces the brand's message and personality, and helps build a strong emotional connection with its audience.

TYPICAL TIMESCALES

WE TYPICALLY DELIVER A NEW BRAND PLATFORM IN 8-12 WEEKS.

WEEK 1-2

DISCOVERY

We start by getting you around a table so we can discover what sets you apart. We’ll discuss your business and project objectives in detail, and we’ll gather data and insights about your target audience, your competitors, and the market you're operating in. This may involve interviews, surveys, focus groups, and secondary research.

WEEK 2-3

BRAND STRATEGY

Using the insights from the Discovery Phase we’ll develop a brand strategy that defines your brand positioning, purpose, values, personality, and messaging, and aligns these to the needs and desires of your customers. This may include developing a brand archetype, a brand story, and a brand promise.

WEEK 4-8

VISUAL IDENTITY

We’ll develop creative concepts which align your brand values with your audience and category. Over the course of 3 or 4 workshops, you’ll select a preferred route that includes your logo, typography, colour palette and imagery.

WEEK 8-10

VERBAL IDENTITY

Your brand's verbal identity consists of the personality, tone of voice, phrasing, and messaging that represent your brand and communicate its values and personality to your audience.

WEEK 8-12

DIGITAL IDENTITY

The way your website is laid out and structured, or the way buttons respond when they are clicked, or how the shopping cart responds when items are added to it - these interactions are the easter eggs in your customer experience and help shape your brand.

ANY QUESTIONS?

Our brand development services include customer and market research, name development, brand positioning, logo design, strapline creation, typography, packaging design, trademarking support, tone of voice, messaging and extensive brand guidelines.

But if you want to discuss something else, we’d be more than happy to see how we can help.

Just use the form to connect.